“The Story of Andy Chung - Goalie Mask Collector” Written by Fiorenzo Arcadi

“The Story of Andy Chung - Goalie Mask Collector”

-Written by Fiorenzo Arcadi 

Andy Chung is the founder of Armori Steele. His work through Armori Steele and Goalie Mask Collector demonstrates a unique blend of passion and respect for hockey's heritage. By honoring the history and artistry of the game, he has created an authentic connection with NHL goalies, player agents, and collectors alike. Andy’s father arrived in Montreal as a refugee facing immense challenges such as learning new languages and finding employment. Despite these obstacles, he worked tirelessly to establish a foundation which paved the way for his wife to join him. Andy played street hockey in his neighborhood which allowed him to connect with other kids. Andy said; “It was a unified force, and of course we had the Montreal Canadiens as a symbol of pride and strength, which became my emotional anchor during challenging times.” The Montreal Canadiens history is filled with players known for their toughness and determination such as Maurice Richard, Jean Beliveau and Ken Dryden. These legends not only dominated the game, but mirrored the struggle of refugees in Canada.

By working with elite artists and craftspeople, he elevated goalie masks from equipment to iconic pieces of sports history, creating something that both goalies and fans take pride in. Andy’s work, not only preserves the legacy of vintage goalie masks but also inspires a new generation to appreciate the artistry and stories behind them. Andy Chung’s success in building trust with hockey players and goalies goes beyond just his business, it is deeply rooted in the family-oriented foundation of his work. By making his ventures feel more personal and grounded, he has created something that resonates on a deeper level with the hockey community. Andy penetrated the total secondary market that has over 45 NHL goalies working with him. Once the goalie has paid for the mask, and the artist has been compensated for their work, the transaction is complete. The goalie’s investment in their career has earned them the right to own and control the mask. The goalie wears the mask in high-stakes games, risking injury, public scrutiny, and personal reputation. It’s their career that elevates the mask’s value, making it logical for them to benefit from secondary sales. Establishing direct partnerships with NHL players added legitimacy and exclusivity to his products. Goalies trusted him not just as a businessman but as a guardian of their legacy. Chung’s ability to connect collectors worldwide through digital platforms maximized his reach and solidified his dominance in this niche market.

The community he has created around vintage masks is one of camaraderie and shared passion. It’s not just a marketplace but a gathering place for those who deeply value the history of the sport. Through his strategic partnerships, respect for the craft, and focus on authenticity, Andy Chung has achieved a level of market penetration where his name and brand—Goalie Mask Collector—are synonymous with high-end, vintage signed goalie masks. His reputation as a curator and connector ensured that anyone looking for these unique pieces turns to him first. Andy Chung’s parents likely channeled the strength born from their struggles into raising him with a deep appreciation for heritage, hard work, and community. This foundation played a pivotal role in his ability to connect with people, preserve hockey’s history, and build trust with NHL players and artists alike.

 

Andy Chung's upbringing, influenced by his parents, have been a key factor in shaping his character and success. His mother’s love for connecting with people and his father’s emphasis on nurturing strength likely instilled in him the values of community, and genuine care for relationships—all of which resonate deeply in his work. His father’s emphasis on strength—whether emotional, mental, or physical —prepared Andy to face the challenges of entrepreneurship. Andy and his wife met when she was a lawyer, and they encouraged one another to leave their current employments and pursue work that they genuinely enjoy. While Andy focused on connecting with NHL players, artists, and collectors, his wife ensured that the business operations ran smoothly. From managing contracts, to navigating the complexities of scaling the business, her legal and strategic acumen was instrumental in turning Andy’s passion into a multimillion-dollar enterprise. Andy credits his wife for his business being where it is today. They both achieved the Canadian dream because they were strong and determined. They mimic the great legends of hockey.

Andy and his wife’s journey reflect “the common man’s story”—the people who built nations not through privilege or shortcuts, but through dedication, long hours, and commitment to their craft. Their business stands as a testament to what can be achieved when hard work and purpose intersect. Despite the hardships they faced, Andy’s parents were deeply grateful for the opportunity to start over in Canada. They never received government assistance and were always taxpayers. This gratitude fueled their determination to give back, ensuring that their presence enriched the country that welcomed them.